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Twitter already has become an important electoral communication tool between candidates, parties and their specific constituencies. No serious candidate campaign ignores Twitter, while political party organizations utilize Twitter to communicate with partisans, reinforce supporters, and mobilize voters. Eloquently combining theory and practice, established and rising scholars in the field of political communication have been brought together to provide an essential overview of the influence of Twitter on elections in a comparative perspective.

Produktbeschreibung
Twitter already has become an important electoral communication tool between candidates, parties and their specific constituencies. No serious candidate campaign ignores Twitter, while political party organizations utilize Twitter to communicate with partisans, reinforce supporters, and mobilize voters. Eloquently combining theory and practice, established and rising scholars in the field of political communication have been brought together to provide an essential overview of the influence of Twitter on elections in a comparative perspective.
Autorenporträt
Richard Davis is Professor of Political Science and Director of the Office of Civic Engagement at Brigham Young University, USA. His research concentrates on political communication, new media, and judicial communication. Christina Holtz-Bacha is Professor of Communications at the University of Erlangen-Nürnberg, Germany. Her research and instruction focus on political communication and strategic communication as well as German and European media policy. Marion Just is the William R. Kenan, Jr. Professor of Political Science at Wellesley College, USA, and an associate of the Shorenstein Center on Media, Politics and Public Policy at Harvard's Kennedy School of Government. Professor Just's current research projects concern political campaigns, psychological aspects of voting, patterns of news, politics on the internet, and media coverage of women leaders.