TYPOLOGY OF THE ENTREPRENEURIAL INTENTIONS OF MOROCCAN STUDENTS
Case of the students of Cadi Ayyad University in Marrakech
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This book aims to highlight our contribution to the study of the determinants of the intention to create a business in the Moroccan university context given the growing interest in the creation of businesses by young people because of its contribution to the reduction of unemployment among graduates and through the promotion of self-employment on the other hand.Theoretically we have mobilized the theoretical model of planned behaviour (Ajzen, 1991) and the model of Shapero and Sokol (1982), which consider entrepreneurial intention as a dependent variable of personal and contextual variables. O...
This book aims to highlight our contribution to the study of the determinants of the intention to create a business in the Moroccan university context given the growing interest in the creation of businesses by young people because of its contribution to the reduction of unemployment among graduates and through the promotion of self-employment on the other hand.Theoretically we have mobilized the theoretical model of planned behaviour (Ajzen, 1991) and the model of Shapero and Sokol (1982), which consider entrepreneurial intention as a dependent variable of personal and contextual variables. On the other hand, empirically, the results obtained on a sample of 1113 students from different institutions of Cadi Ayyad University, allowed us first to have a well-founded scientific understanding of the students' entrepreneurial intention and then to identify groups of students that are homogeneous in terms of characteristics related to entrepreneurship, entrepreneurial desirability and entrepreneurial capacity. Keywords : Entrepreneurship, students, models of entrepreneurial intentions, typological analysis.
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