High Quality Content by WIKIPEDIA articles! The Ultimate Fighting Championship (UFC) is a U.S.-based MMA promotion. Dana White serves as the president of the UFC and Zuffa, LLC (controlled by Frank and Lorenzo Fertitta) owns the company.Inspired by vale tudo competitions in Brazil, the UFC held its first competition in Denver, Colorado in 1993. Showcasing fighters of different proficiencies including boxing, Brazilian Jiu-Jitsu, wrestling and Muay Thai, among others the UFC sought to discover which martial art was the most effective in a real fight. After a period of political backlash, the UFC gradually underwent reform by embracing stricter rules and achieving sanctioning with State Athletic Commissions.