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The authors help empower sales professionals to dramatically improve their sales effectiveness, and to close more sales with less effort. This handbook will make its readers more successful and features the many powerful new sales and marketing techniques that have been developed in the last decade.

Produktbeschreibung
The authors help empower sales professionals to dramatically improve their sales effectiveness, and to close more sales with less effort. This handbook will make its readers more successful and features the many powerful new sales and marketing techniques that have been developed in the last decade.
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Autorenporträt
Ken Lloyd, PhD, is a nationally recognized management consultant, author, and columnist who specializes in organizational behavior, communication, and employee coaching and development. His TV and radio appearances include Good Morning America, CNN, KABC, KTLA, Fox News, and NPR. He has authored and coauthored ten books, and his long-running weekly workplace advice column appears in many newspapers and online. He has also taught numerous courses in the MBA Program at the UCLA Anderson School of Management. A member of the American Psychological Association and the Society for Industrial and Organizational Psychology, he received his BA from UC Berkeley and his PhD with a specialty in Organizational Behavior from UCLA.