The book subject is forms of the contemporary society , such a concrete images , that are very hard, almost promethean , to describe but in the medium range (Merton). It can be done through its shapes , its self-definition and self-reproduction processes that make the (even modest) sociologist, a real entronaut , to do constant reembedding and conceptual disembedding operations, that appear acrobatically correct and aim to continuously build the discourse on a discourse , belonging to it and making it meaningful. Thinking sociologically (Bauman) mainly means a disciplined look that is methodologically grounded on daily practices, revised in cognitive maps overcoming the immediacy and situatedness of the practice itself and making to talk about social science possible.