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Suitable for those who want to succeed and stand out from the herd, this book is for managers who know that their organisations are stuck in a mindset that thrives on fashionable business theories that are no more than folk wisdom, and whose so-called strategies that are little more than banal wish lists.

Produktbeschreibung
Suitable for those who want to succeed and stand out from the herd, this book is for managers who know that their organisations are stuck in a mindset that thrives on fashionable business theories that are no more than folk wisdom, and whose so-called strategies that are little more than banal wish lists.
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Autorenporträt
Jules Goddard and Tony Eccles