Peter Cochrane

Uncommon Sense

Out of the Box Thinking for an in the Box World

• Broschiertes Buch

Produktbeschreibung

"Peter Cochrane is one of our most far-sighted visionaries, and brings brilliant clarity and focus to our understanding of ourselves and our technologies, and of how profoundly each is transforming the other." -Douglas Adams, Author, The Hitch Hiker's Guide to the Galaxy

In Uncommon Sense, Peter Cochrane's follow up to the radical 108 Tips for Time Traveller, Peter explains how very simple analysis allows the prediction of such debacles as the 3G auction and the subsequent collapse of an industry, whilst simple-minded thinking is dangerous in the context of a world that is predominantly chaotic and out of control.

People balked when Peter suggested a wholesale move to eWorking, the rise of email and text messaging, and the dotcom regime mirroring the boom and bust cycle of the industrial revolution. His predictions of the use and growth of mobile devices and communication, or use of chip implants for humans to replace ID cards, passports, and medical records, or iris scanners and fingerprint readers - were all seen as unlikely. Today they are a reality.

How then will the world react to his predictions as set out in Uncommon Sense of a networked world of distributed ignorance and sharing overcoming an old world of concentrated skill and control? To everything becoming 'Napsterised' in every dimension, where storage and processing power cost nothing, and become connected without the help of the old network companies? A world where individuals create their own networks, where laws of copyright and resale, and old business models have to be changed as giant industries are dragged kicking and screaming out of the 19th Century and into the 21st?

Peter Cochrane poses and answers questions, suggests solutions, and raises red flags on issues that need to be addressed. Tables, diagrams, pictures and illustrations generously support all of the text, with the most difficult aspects illustrated by simulations and other material on a CD and links to a web site with an ongoing expansion of the themes addressed.

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Produktdetails

• Verlag: Capstone Publishing / Wiley & Sons
• 1. Auflage
• Seitenzahl: 256
• Erscheinungstermin: 16. April 2004
• Deutsch, Englisch
• Abmessung: 229mm x 152mm x 15mm
• Gewicht: 455g
• ISBN-13: 9781841124773
• ISBN-10: 184112477X
• Artikelnr.: 11467734

Autorenporträt

PETER COCHRANE is one of the sharpest commentators around on the convergence of society and business issues. He is a co-founder of ConceptLabs, where he acts as a mentor, advisor, consultant and business angel to a wide range of companies around the globe. He is the former CTO and Head of Research at BT, as part of a career at the telecoms giant spanning 38 years. He holds a number of prominent posts as a technologist, entrepreneur, writer and humanist, and was the UK's first Professor for the Public Understanding of Science and Technology. He is the author of 108 Tips for Time Travellers.

Inhaltsangabe

Standby xi Where Did This Book Come From? xv Byte 00
Boot Up 1 Byte 01
Education That Doesn't Fit 8 Byte 02
Conference Turnaround 13 Byte 03
Salesmanship 17 Byte 04
The Coming Oil Crisis 22 Byte 05
Summits, Models and Machines 26 Byte 06
Counter
Intuitive Networks 30 Byte 07
Linear and Non
Linear 35 Byte 08
Exponential Growth
So Misunderstood 40 Byte 09
Don't Make Life Harder Than It Already Is 48 Byte 10
The 3G Chasm
Deeper Than We Thought 53 Byte 11
Science and Belief 58 Byte 12
Cochrane's Law of Secretaries 63 Byte 13
Control Freaks
Scales of Grey 67 Byte 14
Butterfl yWings.com 72 Byte 15
Short
Term Economics 78 Byte 16
No Market Savvy 82 Byte 17
How Was Christmas Online For You? 85 Byte 18
Wrong Shopping Protocol 90 Byte 19
Chips in Everything
Including Me 95 Byte 20
The Cyborgs Are Here 99 Byte 21
Web Realities 103 Byte 22
Another Management Goof! 107 Byte 23
Porno or No Porno? 111 Byte 24
Uncontrollable Bits 115 Byte 25
Who Goes There? 119 Byte 26
Wireless Everything 123 Byte 27
Communications Compromised 127 Byte 28
Insecure Thinking 132 Byte 29
Wear, Where, Were
ables 137 Byte 30
How Many Mobile Phones Do You Need? 141 Byte 31
The Right Technology For The Right Job 145 Byte 32
Network Power 149 Byte 33
DIY Networking 154 Byte 34
Stupid Entertainment 159 Byte 35
Net Police 164 Byte 36
Who'd Be a Copyright Lawyer? 168 Byte 37
Software Licensing
Time To Get Angry 172 Byte 38
Technology Fatigue 176 Byte 39
Circuit or Packet
Clean or Dirty? 180 Byte 40
It's Our Brains That Lack Bandwidth 184 Byte 41
Save Everything
But Don't Be Tidy 189 Byte 42
The Blue Sack 193 Byte 43
Being a Squirrel 197 Byte 44
Reliability and Downtime 203 Byte 45
Screen Tests 208 Byte 46
G
Force 212 Byte 47
Naturism in Engineering 216 Byte 48
An Invisible Revolution 222 Byte 49
The Lull Before
Smarter Machines? 227 Byte 50
Sleep? 231 Index 235

Rezensionen

"You will find it hard to put down..." (Reading Chronicle, 29/7/04)
"A series of remarkable insights into work, communication, the family, communities and just about everything else touched by technology" (The Times, 23 rd September, 2004)

"You will find it hard to put down." (Institute of Directors, Autumn 2004)

"...a man with something to say to a world that should listen." (City to Cities, November/ December 2004)Â

"...his ideas are provocative, his opinions refreshing and his knowledge extensive...ideal for holiday reading..." (Library & Information Update, July 05)

"...a series of challenging insights into work, communication and the family... a must-read for anyone..." (Long Range Planning, Number 38, 2005)