Under the Influence - Frank, Robert H.
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From New York Times bestselling author and economics columnist Robert Frank, bold new ideas for creating environments that promise a brighter futurePsychologists have long understood that social environments profoundly shape our behavior, sometimes for the better, often for the worse. But social influence is a two-way street-our environments ar

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Produktbeschreibung
From New York Times bestselling author and economics columnist Robert Frank, bold new ideas for creating environments that promise a brighter futurePsychologists have long understood that social environments profoundly shape our behavior, sometimes for the better, often for the worse. But social influence is a two-way street-our environments ar
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Autorenporträt
Robert H. Frank is the H. J. Louis Professor of Management and Professor of Economics at Cornell University's Johnson Graduate School of Management. He has been an Economic View columnist for the New York Times for more than a decade. His many books include The Winner-Take-All Society, The Economic Naturalist, and Success and Luck (Princeton). He lives in Ithaca, New York. Twitter @econnaturalist
Rezensionen
"This is a fascinating look at the way other people unconsciously determine our everyday behaviour and is a useful addition to the many works on how human psychology affects economic decision making."—Money Week