Understand the Misunderstanding
A Study Incorporating Uses and Gratifications Theory on Why Chinese Film Audiences See America the Way They Do
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This book focuses on the Uses and Gratificaitons Theory by evaluating the gratifications Chinese audiences receive when watching American films. It reveals gratifications Chinese audiences seek by watching films, in general, how their gratifications can be fulfilled by watching American films. The study hypothesizes that the preference for American films among majority Chinese audiences would affect Chinese audiences understanding of the American culture. To be more precise, the study focuses on some misperceptions Chinese audiences have toward American culture. By studying these misperception...
This book focuses on the Uses and Gratificaitons
Theory by evaluating the gratifications Chinese
audiences receive when watching American films. It
reveals gratifications Chinese audiences seek by
watching films, in general, how their gratifications
can be fulfilled by watching American films. The
study hypothesizes that the preference for American
films among majority Chinese audiences would affect
Chinese audiences understanding of the American
culture. To be more precise, the study focuses on
some misperceptions Chinese audiences have toward
American culture. By studying these misperceptions,
the researcher is able to determine the degree
American films can mislead Chinese audiences
perceptions about American culture. The findings
reveal three main elements in films that would
attract most Chinese audiences. The findings also
serve as a warning purpose to American film
producers.
Theory by evaluating the gratifications Chinese
audiences receive when watching American films. It
reveals gratifications Chinese audiences seek by
watching films, in general, how their gratifications
can be fulfilled by watching American films. The
study hypothesizes that the preference for American
films among majority Chinese audiences would affect
Chinese audiences understanding of the American
culture. To be more precise, the study focuses on
some misperceptions Chinese audiences have toward
American culture. By studying these misperceptions,
the researcher is able to determine the degree
American films can mislead Chinese audiences
perceptions about American culture. The findings
reveal three main elements in films that would
attract most Chinese audiences. The findings also
serve as a warning purpose to American film
producers.
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