Deli Yang

Understanding and Profiting from Intellectual Property in International Business

Strategies Across Borders

• Gebundenes Buch

Produktbeschreibung

This book covers cross-border strategies to understand and profit from intellectual property. It starts with a basic overview of IP before focusing specifically on international business contexts. The book then explores factors that affect IP-related business activities in different countries. Next, follows a discussion of the importance of managing IP valuation, people, and products, which leads into an examination of strategies for obtaining value from IP-related activities, including licensing. This edition updates the contents and adds new contemporary cases, such as internet-based crimes and trademarked sport brands. Readers will gain an understanding of the significance of IP to corporate success in the increasingly globalized world. With updated knowledge on deriving value from IP, this book will provide insights for practitioners to deal with cross-border issues of IP, and for scholars across disciplines to advance studies of cross-border issues and conflicts in IP.

Produktdetails

• Verlag: Palgrave Macmillan / Springer International Publishing / Springer, Berlin
• Artikelnr. des Verlages: 978-3-030-54033-3
• 3. Aufl.
• Seitenzahl: 352
• Erscheinungstermin: 8. April 2021
• Englisch
• Abmessung: 216mm x 153mm x 24mm
• Gewicht: 545g
• ISBN-13: 9783030540333
• ISBN-10: 3030540332
• Artikelnr.: 59609998

Autorenporträt

Deli Yang is Neidorff Family/Centene Corporation Endowed Professor of International Business (IB) at Trinity University, USA. Before embarking on her academic career, she also had professional experience in government policy and international business. Since the early 1990s, she has been researching IP from the IB angle, with a particular focus on patenting and branding, and business performance, including anti-piracy strategies and success. Yang also collaborates with multinationals and scholars across the world on projects related to IP businesses. She also served as a lead consultant for the World IP Organization of the United Nations, the highest authority in IP, on the project "Benchmarking global IP systems."

Inhaltsangabe

Chapter 1. Understanding and Benefiting from Intellectual Property in International Business: A Beginning.- Part I: Intellectual Property Fundamentals.- Chapter 2. Intellectual Property Theories.- Chapter 3. Intellectual Property Systems.- Part II: Intellectual Property Environments.- Chapter 4. Intellectual Property Impacts Political Economy.- Chapter 5. The Effects of Political Economyon Intellectual Property.- Chapter 6. Culture and Intellectual Property.- Part III: Intellectual Property Management.- Chapter 7. Managing Intellectual Property Assets.- Chapter 8. Valuing Intellectual Property.- Part IV: Intellectual Property Strategies.- Chapter 9. Internationalizing Intellectual Property.- Chapter 10. International Licensing and Contracting of Intellectual Property.- Chapter 11. Global Piracy and Strategic Responses.- Chapter 12. Understanding and Benefiting from Intellectual Property in International Business: New Beginnings