A new look at the strategic and managerial issues surrounding intellectual property (IP) and international commercialization in the international market. Four sections cover fundamentals of IP, country factors and their impact on IP, international management of IP and international strategies of IP with case studies and statistical data.
A new look at the strategic and managerial issues surrounding intellectual property (IP) and international commercialization in the international market. Four sections cover fundamentals of IP, country factors and their impact on IP, international management of IP and international strategies of IP with case studies and statistical data.
DELI YANG is R. Burr and D. Clark Professor in International Business at Trinity University, San Antonio, Texas, USA. She has a BSc in Economics, an MBA and MSc in IB, and a PhD of Management Science in International Management of Intellectual Property. Before embarking on her academic career, she also had professional experience in government policy and international trading. Since the early 1990s, she has been researching IP from the IB angle. She has also been collaborating with multinationals and academics across the world on projects related to IP businesses. As a consultant of the World IP Organization, UN, she has been actively involved with benchmarking global IP systems.
Inhaltsangabe
1: Understanding and Profiting from IP: A Beginning PART I: INTELLECTUAL PROPERTY FUNDAMENTALS 2 Intellectual Property Theories 3: Intellectual Property Systems PART II: INTELLECTUAL PROPERTY ENVIRONMENTS 4: The Effects of Intellectual Property on Political Economy 5: The Effects of Political Economy on Intellectual Property 6: The Effects of Culture on Intellectual Property PART III: INTELLECTUAL PROPERTY MANAGEMENT 7: Managing Intellectual Property Assets 8: Valuing Intellectual Property PART IV: INTELLECTUAL PROPERTY STRATEGIES 9: Commercialising Intellectual Property Internationally 10: Licensing and Contracting Intellectual Property Internationally 11: Global Piracy and Strategic Responses 12: Understanding and Profiting from IP: New Beginnings
1: Understanding and Profiting from IP: A Beginning PART I: INTELLECTUAL PROPERTY FUNDAMENTALS 2 Intellectual Property Theories 3: Intellectual Property Systems PART II: INTELLECTUAL PROPERTY ENVIRONMENTS 4: The Effects of Intellectual Property on Political Economy 5: The Effects of Political Economy on Intellectual Property 6: The Effects of Culture on Intellectual Property PART III: INTELLECTUAL PROPERTY MANAGEMENT 7: Managing Intellectual Property Assets 8: Valuing Intellectual Property PART IV: INTELLECTUAL PROPERTY STRATEGIES 9: Commercialising Intellectual Property Internationally 10: Licensing and Contracting Intellectual Property Internationally 11: Global Piracy and Strategic Responses 12: Understanding and Profiting from IP: New Beginnings
Rezensionen
'This is well-researched and thought-provoking read for both the academic and business communities.' Anuradha Swaminathan, World Intellectual Property Organization
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