The purpose of this book is to help higher education professionals approach social media initiatives strategically. It presents a framework for systematically thinking about the Internet Technology Environments (ITE) in which faculty, staff, and administrators operate.
The purpose of this book is to help higher education professionals approach social media initiatives strategically. It presents a framework for systematically thinking about the Internet Technology Environments (ITE) in which faculty, staff, and administrators operate.
Brandon Waite is an Associate Professor of Political Science at Ball State University where his teaching, research, and service activities focus the use of online technologies for campaigning and organizational communication. He regularly gives presentations about social media to nonprofit organizations and candidates for office on behalf of the Bowen Center for Public Affairs. Darren Wheeler is an Associate Professor of Political Science at Ball State University where his teaching and research interests include judicial politics, terrorism and homeland security, and social media. He has been teaching online classes at colleges and universities for over ten years.
Inhaltsangabe
Dedication Preface Chapter 1: Introduction: Web 2.0 and Higher Education History of Web 1.0 Web 2.0 Characteristics Key Players in the Social Media Landscape Social Media On College Campuses Organizational Culture and Higher Education The Internet Technology Environment Chapter Outlines Chapter 2: Social Media Initiatives: Institutional-Level Issues Character and Identity Resources Compensation and Recognition Policies Conclusion Chapter 3: Social Media Initiatives: Department-Level Issues Academic Departments Character and Identity Resources Compensation and Recognition Policies Conclusion Chapter 4: Case Study: The Ball State University Political Science Facebook Page Institutional-Level ITE Departmental-Level ITE Social Media and the Political Science at BSU The Ball State University Political Science Department Facebook Page Conclusion Chapter 5: Putting It All Together Behavior Strategies for Faculty and Staff: Social Media Ethos Strategies for Administrators Keys to Web 2.0 Success Conclusion Bibliography Index About the Authors
Dedication Preface Chapter 1: Introduction: Web 2.0 and Higher Education History of Web 1.0 Web 2.0 Characteristics Key Players in the Social Media Landscape Social Media On College Campuses Organizational Culture and Higher Education The Internet Technology Environment Chapter Outlines Chapter 2: Social Media Initiatives: Institutional-Level Issues Character and Identity Resources Compensation and Recognition Policies Conclusion Chapter 3: Social Media Initiatives: Department-Level Issues Academic Departments Character and Identity Resources Compensation and Recognition Policies Conclusion Chapter 4: Case Study: The Ball State University Political Science Facebook Page Institutional-Level ITE Departmental-Level ITE Social Media and the Political Science at BSU The Ball State University Political Science Department Facebook Page Conclusion Chapter 5: Putting It All Together Behavior Strategies for Faculty and Staff: Social Media Ethos Strategies for Administrators Keys to Web 2.0 Success Conclusion Bibliography Index About the Authors
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