Main description:
Understanding Business by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for three reasons: (1) The commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience, (2) we listen to our customers, and (3) the quality of our supplements package. From providing the richest most current topical coverage to using dynamic pedagogy that puts students in touch with today’s real business issues, to creating groundbreaking and market-defining ancillary items for professors and students alike, Understanding Business leads the way.
Table of contents:
1: Managing within the Dynamic Business Environment: Taking Risks and Making Profits
2: How Economics Affects Business: The Creation and Distribution of Wealth
3: Competing in Global Markets
4: Demonstrating Ethical Behavior and Social Responsibility
5: Choosing a Form of Business Ownership
6: Entrepreneurship and Starting a Small Business
7: Management, Leadership, and Employee Empowerment
8: Adapting Organizations to Today’s Markets
9: Producing World-Class Goods and Services
10: Motivating Employees and Building Self-Managed Teams
11: Human Resource Management: Finding and Keeping the Best Employees
12: Dealing with Employee–Management Issues and Relationships
13: Marketing: Building Customer Relationships
14: Developing and Pricing Products and Services
15: Distributing Products Quickly and Efficiently
16: Using Effective Promotional Techniques
17: Understanding Financial Information and Accounting
18: Financial Management
19: Securities Markets: Financing and Investing Opportunities
20: Understanding Money, Financial Institutions and the Federal Reserve
Bonus Chapter A: Working Within the Legal Environment of Business
Bonus Chapter B: Using Technology to Manage Information
Bonus Chapter C: Managing Risk
Bonus Chapter D: Managing Personal Finances
Understanding Business by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for three reasons: (1) The commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience, (2) we listen to our customers, and (3) the quality of our supplements package. From providing the richest most current topical coverage to using dynamic pedagogy that puts students in touch with today’s real business issues, to creating groundbreaking and market-defining ancillary items for professors and students alike, Understanding Business leads the way.
Table of contents:
1: Managing within the Dynamic Business Environment: Taking Risks and Making Profits
2: How Economics Affects Business: The Creation and Distribution of Wealth
3: Competing in Global Markets
4: Demonstrating Ethical Behavior and Social Responsibility
5: Choosing a Form of Business Ownership
6: Entrepreneurship and Starting a Small Business
7: Management, Leadership, and Employee Empowerment
8: Adapting Organizations to Today’s Markets
9: Producing World-Class Goods and Services
10: Motivating Employees and Building Self-Managed Teams
11: Human Resource Management: Finding and Keeping the Best Employees
12: Dealing with Employee–Management Issues and Relationships
13: Marketing: Building Customer Relationships
14: Developing and Pricing Products and Services
15: Distributing Products Quickly and Efficiently
16: Using Effective Promotional Techniques
17: Understanding Financial Information and Accounting
18: Financial Management
19: Securities Markets: Financing and Investing Opportunities
20: Understanding Money, Financial Institutions and the Federal Reserve
Bonus Chapter A: Working Within the Legal Environment of Business
Bonus Chapter B: Using Technology to Manage Information
Bonus Chapter C: Managing Risk
Bonus Chapter D: Managing Personal Finances