Understanding Creative Business - Shorthose, Jim; Maycroft, Neil
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Understanding Creative Business bridges the gap between creative practice and mainstream business organisation, entrepreneurship and management. It discusses the effective positioning of creative practice within the contexts of professional and business development, cultural policy-making priorities and the wider cultural economy. This is more than simply a practical 'how to' guide book. It explores new theory and includes primary research to contribute to emerging debates between traditional and alternative models of business organisation and suggests what the broader field of business and…mehr

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Produktbeschreibung
Understanding Creative Business bridges the gap between creative practice and mainstream business organisation, entrepreneurship and management. It discusses the effective positioning of creative practice within the contexts of professional and business development, cultural policy-making priorities and the wider cultural economy. This is more than simply a practical 'how to' guide book. It explores new theory and includes primary research to contribute to emerging debates between traditional and alternative models of business organisation and suggests what the broader field of business and management studies can learn from the informal organisational forms and working practices of creative industries networks.
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Autorenporträt
Jim Shorthose is a university lecturer, freelance researcher and network animator for the creative industries. For several years he has consulted local, regional and international cultural policy institutions and has authored several books and journal articles. His recent work has developed in the cross-over terrain between philosophy, art and design disciplines and business development to bring interesting and useful debates from within these areas to bear upon the practical issues of being creative and doing business. To find out more about his work go to www.jimshorthose.co.uk. Neil Maycroft is a Senior Lecturer in Art and Design at Lincoln University, where he currently co-directs the Master's Degree in Creative Practice and supervises doctoral candidates. He specializes in professional creative practice development and research design and strategies. He has worked in partnership with the Nottingham Creative Network. His BA and PhD were both gained at Nottingham Trent University.