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Introduce your students to a selective but broad view of cultural management. Understanding Cross-Cultural Management, 4th edition, demonstrates a combination of classical and contemporary thinking around cultural management in one text, boasting new case study material that covers a wider range of cultures and more non-Western examples.

Produktbeschreibung
Introduce your students to a selective but broad view of cultural management. Understanding Cross-Cultural Management, 4th edition, demonstrates a combination of classical and contemporary thinking around cultural management in one text, boasting new case study material that covers a wider range of cultures and more non-Western examples.
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