Damian Ryan

Understanding Digital Marketing

A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns

• Gebundenes Buch

Produktbeschreibung

A practical, no-nonsense guide to digital marketing, giving readers all the information they need to feel confident engaging consumers online and implementing digital campaigns.

---

Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.

Produktdetails

• Verlag: Kogan Page Ltd
• 5 Revised edition
• Seitenzahl: 448
• Erscheinungstermin: 24. November 2020
• Englisch
• Abmessung: 236mm x 160mm x 38mm
• Gewicht: 978g
• ISBN-13: 9781789666038
• ISBN-10: 1789666031
• Artikelnr.: 58480272

Autorenporträt

Damian Ryan is a media and marketing expert with over 30 years' experience. He created the Golden Spider Awards for internet excellence, before establishing the first digital agency in the UK and Ireland in 1997. He went on to successfully build and sell three digital marketing businesses and is now a specialist adviser in mergers and acquisitions in corporate finance. Ryan is now a partner with BDO where he covers deals in media marketing communications and marketing technologies. He is also author of Understanding Social Media and The Best Digital Marketing Campaigns in the World, both published by Kogan Page.

Inhaltsangabe

Chapter
01: Introduction
Digital transformation; Chapter
02: Digital marketing strategy setting; Chapter
03: Being online: Welcoming the world; Chapter
04: Search
Being found online; Chapter
05: Email marketing; Chapter
06: Mobile marketing; Chapter
07: Social media; Chapter
08: Content marketing and native content; Chapter
09: Programmatic marketing; Chapter
10: Performance marketing; Chapter
11: How to form meaningful insights from data

---

• • Chapter - 01: Introduction - Digital transformation;
  • Chapter - 02: Digital marketing strategy setting;
  • Chapter - 03: Being online: Welcoming the world;
  • Chapter - 04: Search - Being found online;
  • Chapter - 05: Email marketing;
  • Chapter - 06: Mobile marketing;
  • Chapter - 07: Social media;
  • Chapter - 08: Content marketing and native content;
  • Chapter - 09: Programmatic marketing;
  • Chapter - 10: Performance marketing;
  • Chapter - 11: How to form meaningful insights from data

Rezensionen

""Understanding Digital Marketing accomplishes well the difficult feat of assembling current practical strategies from leading experts in the digital marketing field."" Carol Stuckey, Dean, School of Professional Studies, MCPHS University