Damian Ryan

Understanding Digital Marketing

A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns

• Gebundenes Buch

Produktbeschreibung

A practical, no-nonsense guide to digital marketing, giving readers all the information they need to feel confident engaging consumers online and implementing digital campaigns.

Produktdetails

• Verlag: Kogan Page Ltd
• 5 Revised edition
• Seitenzahl: 448
• Erscheinungstermin: 24. November 2020
• Englisch
• Abmessung: 236mm x 160mm x 38mm
• Gewicht: 978g
• ISBN-13: 9781789666038
• ISBN-10: 1789666031
• Artikelnr.: 58480272

Autorenporträt

Damian Ryan is a pioneer of digital. Based in London, UK, he started out as a media innovator with over 50 magazines under his belt and became one of the first individuals globally to start placing banner ads on websites back in the early 90s. He created ICAN, the UK and Ireland's first digital marketing agency, in 1997 and following the 'proverbial pivot' in 2005, went on to become a corporate finance advisor for leading marcomms, martech and media organizations. He is now Head of Media and Technology Mergers and Acquisitions for BDO, one of the largest professional services firms in the world. Ryan has written eight books published by Kogan Page, including the bestselling Understanding Digital Marketing. He was awarded The Golden Spider Award for Outstanding Contribution to the Digital Sector in 2019, further cementing his influence as a global commentator on all things digital.

Inhaltsangabe

Chapter
01: Introduction
Digital transformation; Chapter
02: Digital marketing strategy setting; Chapter
03: Being online: Welcoming the world; Chapter
04: Search
Being found online; Chapter
05: Email marketing; Chapter
06: Mobile marketing; Chapter
07: Social media; Chapter
08: Content marketing and native content; Chapter
09: Programmatic marketing; Chapter
10: Performance marketing; Chapter
11: How to form meaningful insights from data

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• • Chapter - 01: Introduction - Digital transformation;
  • Chapter - 02: Digital marketing strategy setting;
  • Chapter - 03: Being online: Welcoming the world;
  • Chapter - 04: Search - Being found online;
  • Chapter - 05: Email marketing;
  • Chapter - 06: Mobile marketing;
  • Chapter - 07: Social media;
  • Chapter - 08: Content marketing and native content;
  • Chapter - 09: Programmatic marketing;
  • Chapter - 10: Performance marketing;
  • Chapter - 11: How to form meaningful insights from data

Rezensionen

""Understanding Digital Marketing accomplishes well the difficult feat of assembling current practical strategies from leading experts in the digital marketing field."" Carol Stuckey, Dean, School of Professional Studies, MCPHS University