Elizabeth Evans (UK University of Nottingham)

Understanding Engagement in Transmedia Culture

• Broschiertes Buch

Produktbeschreibung

This book offers a new, interdisciplinary model for understanding audience engagement as a type of behaviour, a form of response and a cost to audiences that, combined, offer value to the screen industries. It is perfect for students and scholars working in film and television studies, as well as media industries and audience studies.

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Produktdetails

• Verlag: Taylor & Francis Ltd
• Seitenzahl: 212
• Erscheinungstermin: 29. November 2019
• Englisch
• Abmessung: 234mm x 156mm x 12mm
• Gewicht: 336g
• ISBN-13: 9781138632790
• ISBN-10: 1138632791
• Artikelnr.: 58382313

Autorenporträt

Elizabeth Evans is Associate Professor of Film and Television Studies at the University of Nottingham, UK. Her research explores the intersection between media industries, audiences, technology and narrative. She is the author of Transmedia Television: Audiences, New Media and Daily Life (Routledge, 2011).

Inhaltsangabe

Introduction: what's in a word? 1. Understanding engagement as transmedia
2. Conversation vs captivation: the type of engagement 3. Affect and
affection: the form of engagement 4. Calculating the cost: the cognitive
and contextual work of engagement 5. Engagement that's worth it: valuing
engagement as economic and discursive commodity 6. The temporal dynamics of
engagement Conclusion Appendix Bibliography