Understanding Products as Services - Wortmann, Felix (University of St. Gallen, Switzerland); Gebauer, Heiko (Linkoping University, Sweden); Lamprecht, Claudio (Strategy&, Switzerland)
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Understanding Products as Services serves as an indispensable guide for navigating the hybrid economy, enabling you to leverage the integration of hardware and software, and propel your organization to the forefront of innovation and success.

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Produktbeschreibung
Understanding Products as Services serves as an indispensable guide for navigating the hybrid economy, enabling you to leverage the integration of hardware and software, and propel your organization to the forefront of innovation and success.
Autorenporträt
Felix Wortmann is Professor and Senior Lecturer for Technology Management at the University of St. Gallen (HSG). His research focuses on the Internet of Things, machine learning, and data-driven business models in manufacturing, mobility, health, and energy. Heiko Gebauer Visiting Professor at Linköping University, Sweden; Fraunhofer IMW and Bosch IoT Lab associate. Claudio Lamprecht is Senior Associate at Strategy& Switzerland. Previously he was PhD candidate at the Bosch IoT Lab at the University of St. Gallen where he investigated Equipment-as-a-Service business models. Elgar Fleisch is Professor of Information and Technology Management at ETH Zurich and University of St. Gallen (HSG). Elgar Fleisch and his team are aiming at understanding and designing the ongoing merge between the physical and digital world, focusing on applications, social & economic impacts, and infrastructures of mobile and ubiquitous computing.