Immanuel Nama
Broschiertes Buch

Understanding the Adoption of Fitness Applications in China

A Social Perspective on Motivation

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Master's Thesis from the year 2019 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1, Shanghai Jiao Tong University (Antai College), course: Master of International Business, language: English, abstract: Understanding the adoption of fitness applications is a complex process as it is closely linked with people's health behaviors and under the influence of manifold of influential forces. This research is focusing on the social perspective on motivation while not neglecting an adoption driven by the need that is concentrated on the mere functionalit...