Neri Karra

Understanding the Born Global Firm

• Gebundenes Buch

Produktbeschreibung

Understanding the Born Global Firm, combines the many different theoretical perspectives on born globals that have been previously researched, providing a unified framework to connect the antecedents, types and outcomes of entrepreneurial activities pursued by such new ventures. A central case study of an international fashion firm which operates in over nine countries, runs through the text, highlighting the formation and success of born-globals and the importance of cultural competence.

---

Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.

Produktdetails

• Verlag: Taylor & Francis Ltd (Sales)
• Seitenzahl: 98
• Erscheinungstermin: 8. August 2016
• Englisch
• Abmessung: 221mm x 140mm x 15mm
• Gewicht: 227g
• ISBN-13: 9781138219113
• ISBN-10: 1138219118
• Artikelnr.: 46767629

Autorenporträt

Neri Karra is an Associate Professor in Entrepreneurship at IESEG University in France. She is also the founder of the Neri Karra luxury fashion brand.

Inhaltsangabe

Introduction 1. International Entrepreneurs: The Founding and Success of
Born-Global Fashion Firm 1.1 International Ventures from the Start 1.2
International Entrepreneurship in Context 1.3 Theoretical Models and
Emerging Research Questions 1.4 Methodology 1.5 The Research Site: An
International Fashion Firm 1.6 Data Collection 1.7 Data Analysis 1.8
Neroli: A Case of International Entrepreneurship 1.9 Development of a
Born-Global Firm 1.10 Learning from Neroli 1.11 Determinants of Founding in
a Born-Global Fashion Firm 1.12 Success Factors in a Born-Global Fashion
Firm 1.13 Conclusion 2. Building a Business on Ethnic Ties: A Study of the
Effects of Ethnic Networks on Entrepreneurial Activities 2.1 Ethnicity and
Ethnic Entrepreneurship 2.2 Methodology 2.3 Neroli: An Ethnic
Entrepreneurial Network 2.4 Ethnic Ties and Their Limits to Growth 2.5
Ethnic Ties as Enabling New Venture Formation and Success 2.6 Ethnic Ties
as Constraining the Network 3. Cross-Cultural Research as Autoethnography:
The Challenge and Opportunity of Studying Your Own Culture in International
Management 3.1 The Phenomenon of Autoethnography 3.2 Autoethnography and
International Management 3.3 Autoethnographic Research in International
Management Research 3.4 Strengths of Autoethnographic Research 3.5
Disadvantages of Autoethnographic Research 3.6 Conclusions 4. Appendix:
Overall Contributions and Direction for Future Research