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Everyone knows music is big business, but do you really understand how ideas and inspiration become songs, products, downloads, concerts and careers? This textbook guides students to a full understanding of the processes that drive the music industries. More than just an expose or 'how to' guide, this book gives students the tools to make sense of technological change, socio-cultural processes, and the constantly shifting music business environment, putting them in the front line of innovation and entrepreneurship in the future.
Packed with case studies, this book:
- Takes the reader on
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Produktbeschreibung
Everyone knows music is big business, but do you really understand how ideas and inspiration become songs, products, downloads, concerts and careers? This textbook guides students to a full understanding of the processes that drive the music industries. More than just an expose or 'how to' guide, this book gives students the tools to make sense of technological change, socio-cultural processes, and the constantly shifting music business environment, putting them in the front line of innovation and entrepreneurship in the future.

Packed with case studies, this book:

- Takes the reader on a journey from Glastonbury and the X-Factor to house concerts and crowd-funded releases;

- Demystifies management, publishing and recording contracts, and the world of copyright, intellectual property and music piracy;

- Explains how digital technologies have changed almost all aspects of music making, performing, promotion and consumption;

-Explores all levels of the music industries, from micro-independent businesses to corporate conglomerates;

- Enables students to meet the challenge of the transforming music industries.

This is the must-have primer for understanding and getting ahead in the music industries. It is essential reading for students of popular music in media studies, sociology and musicology.
Autorenporträt
Dr Chris Anderton is Associate Professor in Cultural Economy at Solent University, Southampton, UK. His research interests focus on the music industries, music culture and music history. He is author or co-editor of several books including Understanding the Music Industries (2013), Music Festivals in the UK. Beyond the Carnivalesque (2019), and the forthcoming books Media Narratives in Popular Music and Researching Live Music: Gigs, Tours, Concerts and Festivals. He has also guest edited issues of the academic journals Rock Music Studies and Arts & the Market, and published in numerous other edited collections and journals.
Rezensionen
This is an invaluable book for anyone who wants to know how the modern music industry works. Students will find it clear and enjoyable to read, musicians will find it revealing and helpful, and budding music entrepreneurs will find it provides real insights. It is up-to-date, informed by the realty of the modern music business, and balances theory with practice.
Tim Wall
Professor of Radio and Popular Music Studies, Birmingham City University