This doctoral study explored the leadership implications for delivering online learning in mainstream higher education institutions by examining the characteristics, motivations, and perceptions of 163 graduate students enrolled in online academic programs at a western Canadian university. Through the use of mixed research methods, and drawing on survey, focus group, and interview data, findings revealed the diverse views and needs of participants. Leadership suggestions for effectively planning, implementing, and delivering online learning were given, as well as marketing online programs. Additionally, developing good human relationships in online learning was recommended, such as working effectively with faculty and ensuring students had quality online experiences.