Shyrl L Plum

Underwriting 101

Selling College Radio

• Gebundenes Buch

Produktbeschreibung

This introductory media sales book serves as a step-by-step manual to assist students in attaining sales proficiency and confidence. The text is organized into 15 chapters and features assignments and handout materials throughout.

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This volume offers practical, hands-on guidance to selling radio advertising. Developed for use in broadcasting sales courses and at campus radio stations, it offers skill development for all involved in media sales.

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Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.

Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 218
• Erscheinungstermin: 1. August 2000
• Englisch
• Abmessung: 233mm x 158mm x 20mm
• Gewicht: 522g
• ISBN-13: 9780805836523
• ISBN-10: 0805836527
• Artikelnr.: 23354597

Autorenporträt

Plum, Shyrl L.

Inhaltsangabe

Introduction. Positioning Competing Media
Positioning NCE Stations. Getting Started
Getting Organized. A Strategy for Success. Sales Call Reports. Writing Proposals. Handling Objections
Role-Playing. Selling Without Ratings
Using RAB Research. Writing Underwriting Announcements. A Salesperson's Dilemma
Ethics. Closing. Radio Economics. Sales Promotion. Résumés
Interviews. Review
Final Exam. Appendices: Syllabus. Positioning Worksheet. Sample Proposal. Sample Résumé. Sample Cover Letter. Course Evaluation.