Underwriting 101
Selling College Radio
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This introductory media sales book serves as a step-by-step manual to assist students in attaining sales proficiency and confidence. The text is organized into 15 chapters and features assignments and handout materials throughout.
This volume offers practical, hands-on guidance to selling radio advertising. Developed for use in broadcasting sales courses and at campus radio stations, it offers skill development for all involved in media sales.
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