Unfair Marketing: Drive Marketing Success by Leveraging Your Company's Unique Strengths - Rodnitzky, David
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Your company has an unfair advantage over the competition-and it's an advantage just waiting for you to leverage it. It could be proprietary data, or connections to influential people. Maybe it's your standout marketing expert who can run circles around other marketing teams in the industry. No matter what your advantage is, you're not alone in neglecting this superpower. In fact, most companies don't know they have a particular advantage in the market, and if they do know, they don't know how to use it. In Unfair Marketing, David Rodnitzky provides you with a comprehensive guide to help you…mehr

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Produktbeschreibung
Your company has an unfair advantage over the competition-and it's an advantage just waiting for you to leverage it. It could be proprietary data, or connections to influential people. Maybe it's your standout marketing expert who can run circles around other marketing teams in the industry. No matter what your advantage is, you're not alone in neglecting this superpower. In fact, most companies don't know they have a particular advantage in the market, and if they do know, they don't know how to use it. In Unfair Marketing, David Rodnitzky provides you with a comprehensive guide to help you identify and apply all your unfair advantages. Combining insight from more than twenty years of experience with the stories of companies that successfully leveraged their superpower, David shows you how to take your business from good to exceptional by using the assets you already have.
Autorenporträt
David Rodnitzky is the founder of Agentic Shift, a consulting firm that advises marketing agency founders who are considering or actively conducting a sale of their agency business.In 2008, David launched 3Q Digital, a performance marketing agency. Over the next 15 years, he scaled the business to over 300 employees and more than $60 million annual revenue.David sold 3Q to Harte Hanks in 2015, led a management buyout of the business in 2018, sold the agency to two private equity firms - Erie Street and PSP Capital - in 2019, and worked with his private equity sponsors to sell 3Q to DEPT (a Carlyle Group Company) in 2022.