Unfair Mindshare - Weeks, Derek
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ABOUT UNFAIR MINDSHARE Derek Weeks' "Unfair Mindshare" masterfully elevates the concept of community-led marketing, highlighting its pivotal role in a modern, orchestrated marketing plan. The book serves as a blueprint for all CMOs and marketing leaders aiming to seamlessly integrate community initiatives with demand generation, account-based marketing, and brand positioning strategies. In this transformative guide, Weeks embarks on an insightful journey that expands upon traditional marketing strategies. He introduces a community-led approach that empowers marketing teams to craft integrated…mehr

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Produktbeschreibung
ABOUT UNFAIR MINDSHARE Derek Weeks' "Unfair Mindshare" masterfully elevates the concept of community-led marketing, highlighting its pivotal role in a modern, orchestrated marketing plan. The book serves as a blueprint for all CMOs and marketing leaders aiming to seamlessly integrate community initiatives with demand generation, account-based marketing, and brand positioning strategies. In this transformative guide, Weeks embarks on an insightful journey that expands upon traditional marketing strategies. He introduces a community-led approach that empowers marketing teams to craft integrated go-to-market initiatives that enable them to easily stand out in noisy markets. Readers will gain practical advice on budgeting for community-led marketing, assessing community health, tracking the right metrics, and reporting outcomes. The book also offers ground rules for community engagement to foster participation, empower members, and maintain market momentum year-after-year. This book isn't merely about understanding community-led marketing; it's about taking decisive action. Unfair Mindshare offers compelling case studies and practical marketing playbooks capable of driving 100x growth. Order your copy today!
Autorenporträt
Derek Weeks is the founder and CEO of Unfair Mindshare, a leading marketing consultancy renowned for crafting boundary-pushing go-to-market strategies that capture the attention of markets, win more deals, and create remarkable brand experiences. As a four-time CMO and VP of Marketing with more than thirty years of experience, Derek has shaped marketing at Fortune 100 technology powerhouses and scaled growth for innovative venture-backed start-ups alike. Honored as one of the top CMOs in the Washington, D.C. metro area by DCA Live and snagging the coveted Marketing Department of the Year award from the Business Intelligence Group, Derek strives every day to make a positive impact in the community of marketers worldwide.Derek is the pen behind Unfair Mindshare: A CMO's guide to community-led marketing in a product-led world, and a co-author of the insightful Feedback Loops: Voices of All Day DevOps trilogy.Born in Philadelphia and raised in Silicon Valley, Derek now lives in beautiful Bethesda, Maryland, with his wife, children, and tail-wagging Labradoodle.Stay updated with Derek at unfairmindshare.com. Follow his insights on LinkedIn: linkedin.com/in/derekeweeks. And keep up with his musings on X: @weekstweets.