Unfolding Ambivalence - McGrane, Joshua
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In the last two decades, ambivalence has emerged as one of the primary concerns of attitude researchers. The acknowledgement that individuals may simultaneously evaluate an attitude object as both positive and negative has challenged a number of the status quos of the attitude literature. This monograph utilises unfolding psychometric models to investigate the implications of ambivalence for the conceptualisation and measurement of attitudes.

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Produktbeschreibung
In the last two decades, ambivalence has emerged as one of the primary concerns of attitude researchers. The acknowledgement that individuals may simultaneously evaluate an attitude object as both positive and negative has challenged a number of the status quos of the attitude literature. This monograph utilises unfolding psychometric models to investigate the implications of ambivalence for the conceptualisation and measurement of attitudes.
Autorenporträt
Obtained his PhD in Psychology from the University of Sydney, Australia, where he was awarded the Tasman Lovell Medallion for his dissertation. His areas of speciality include Quantitative and Social Psychology as well as the philosophy of measurement. He is currently employed as a Postdoctoral Fellow at the University of Western Australia.