United colors of Benetton. A company of colors and controversies - Maguire, Marion
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Seminar paper from the year 2003 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1.0 (A), Hawai'i Pacific University (-), course: Marketing Lecture MBA Programm, language: English, abstract: The United Colors of Benetton: a company of colors and controversies. Offering the world an insight to fashion, as well as, human equality and world issues, Benetton gives us stylish clothing and innovative promotion. While trying to capture an audience favoring Italian character in style and design, the company additionally desires to present the world with contentious…mehr

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Produktbeschreibung
Seminar paper from the year 2003 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1.0 (A), Hawai'i Pacific University (-), course: Marketing Lecture MBA Programm, language: English, abstract: The United Colors of Benetton: a company of colors and controversies. Offering the world an insight to fashion, as well as, human equality and world issues, Benetton gives us stylish clothing and innovative promotion. While trying to capture an audience favoring Italian character in style and design, the company additionally desires to present the world with contentious campaigns to awaken thoughts and debates. These controversies are jeopardizing Benetton's position in the industry, and its reputation of being trendily unique and committing to world harmony. The United Colors of Benetton (Benetton), an Italian based company, is primarily focusing its business on clothing and controversial advertising. Presented all over the world, the company is availableto young and old in combined colors and stylish fashion. In the following pages a complete internal and external analysis of the company will be explained, as well as, a description of the company's overall standing. The alternatives as seen are described to include the advantages and drawbacks of each alternative. Conclusively, a recommendation based upon all of the findings outlined is prescribed.
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I¿m an accomplished global business leader, growth strategist and executive advisor with a focus in Organizational Structure, Strategic Business Growth, Marketing Management and Leadership Development, particularly complex when navigating diverse markets or international environments and intercultural differences. Passionate about making a difference for organizations that are experiencing challenges, I guide business leaders who are looking to transform these challenges into opportunities by creating a winning organizational structure along with strong leadership and solid development and execution of a strategic roadmap. I've helped businesses across industries and geographies attract and retain quality talent while driving exceptional results and growth through principles of intentional and integrated management. I take pride in finding creative and innovative solutions for the leaders and businesses to grow by aligning goals, systems and processes with people. I¿ve built my career & reputation as well as my consultancy on helping other leaders and companies across industries and geographies to grow and achieve the results they want - In fact, I¿ve treated building them and perfecting every aspect of their operations as if they were my own. "Marion is someone who asks the right questions, finds a better way and shares it with you, and helps you create a strategy to get you the results you are looking for!" "Marion has brought strong organizational structure, which has had a positive effect on the efficiencies of the overall company.¿ ¿Marion is a strong, natural leader. She contributes thoughtful, well-reasoned approaches in evaluating strategy and solving problems." ¿Marion has the unique ability to effectively lead people while coaching and developing them along the way." More testimonials at www.weilerinternational.com/testimonials.