Mark Kingsley Universal Principles of Branding 100 Key Concepts for Defining, Building, and Delivering Brands
Mark Kingsley Universal Principles of Branding 100 Key Concepts for Defining, Building, and Delivering Brands Jetzt bewerten Jetzt bewerten
Universal Principles of Branding is a concise, visual introduction to 100 of the most fundamental elements of branding.
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Universal Principles of Branding is a concise, visual introduction to 100 of the most fundamental elements of branding.
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Rockport Universal Verlag: Quarto Publishing Group / Rockport Publishers Artikelnr. des Verlages: 355860 Seitenzahl: 216 Erscheinungstermin: 9. November 2023 Englisch Abmessung: 258mm x 217mm x 20mm Gewicht: 1047g ISBN-13: 9780760378205 ISBN-10: 0760378207 Artikelnr.: 67292945 Libri GmbH Europaallee 1 36244 Bad Hersfeld gpsr@libri.de
Rockport Universal Verlag: Quarto Publishing Group / Rockport Publishers Artikelnr. des Verlages: 355860 Seitenzahl: 216 Erscheinungstermin: 9. November 2023 Englisch Abmessung: 258mm x 217mm x 20mm Gewicht: 1047g ISBN-13: 9780760378205 ISBN-10: 0760378207 Artikelnr.: 67292945 Libri GmbH Europaallee 1 36244 Bad Hersfeld gpsr@libri.de
Mark Kingsley got his start in the music industry, designing packages for the likes of John Coltrane, Pat Metheny, Quincy Jones, Ginger Baker, and Jewel. In 2001, his work for Blue Note Records received a Grammy nomination. Mark then transitioned into the world of corporate branding. At Landor, he was the global creative lead on the Citi account, and as executive strategy director at Collins, he developed the new global positioning for Ogilvy and helped Equinox enter the luxury hotel business. His boutique studio, Malcontent, serves independent filmmakers, global advertising firms, fintech startups, arts organizations, living legends, and Pulitzer Prize winners. Mark teaches at the School of Visual Arts Masters in Branding program and recently held the endowed Melbert B. Cary Professorship in Graphic Arts at the Rochester Institute of Technology. He is currently head of brand for the fashion brand Oumlil.
Abstraction Anthropology / Ethnography Association Authenticity Bandits and robots Beauty, not beautification The Big Five Black box or scientific method Blurring Body of work Brand architecture Brands are a technology Branded Unconscious Campaigns Case studies Celebrities Character Comfort Commit to the bit Conflict Context Crafty creativity Customer journey Delivery Difference and Différance Digital to social strategist Disaggregated data Do no harm Don't fear the audit Ecosystem Engagement Environment/Anti-environment Erotics of brands Everybody lives in a body Everyone works in branding Flexing Frameworks Framing Gathering (and dividing) Generosity (and humility) Go outside your lane Haptics Hearing voices History and genealogy Heterogeneity How you say it Identity Influencers are a racket Intimacy Jargon (and fear) Jungian-ish archetypes Kill the Human Let's put on a show Magic and superstition Management The Master Narrative Problem Mystery is sexy Naming is knowing No such place as "away" Nostalgia Observation One ______ fallacy Out of Home, but in the Mind Parody is a sign of success Party people Permission Playtime Politics Professionalism second Relationships Render unto Caesar Repair and age Repetition and syncopation Retinal / non-retinal Rituals and routine Scoping Semantic infiltration Signals Skepticism Social Responsibility Standards Strategy Tag, you're it Take me home Talk to the gatekeepers Taste the rainbow Tension Thinking over wisdom Time Touchpoints Values Valuation Viruses and variants War Language Weakest link What if your logo was a drum pattern? What is the product? World-building You are not a brand Zany, cute and informative
Abstraction Anthropology / Ethnography Association Authenticity Bandits and robots Beauty, not beautification The Big Five Black box or scientific method Blurring Body of work Brand architecture Brands are a technology Branded Unconscious Campaigns Case studies Celebrities Character Comfort Commit to the bit Conflict Context Crafty creativity Customer journey Delivery Difference and Différance Digital to social strategist Disaggregated data Do no harm Don't fear the audit Ecosystem Engagement Environment/Anti-environment Erotics of brands Everybody lives in a body Everyone works in branding Flexing Frameworks Framing Gathering (and dividing) Generosity (and humility) Go outside your lane Haptics Hearing voices History and genealogy Heterogeneity How you say it Identity Influencers are a racket Intimacy Jargon (and fear) Jungian-ish archetypes Kill the Human Let's put on a show Magic and superstition Management The Master Narrative Problem Mystery is sexy Naming is knowing No such place as "away" Nostalgia Observation One ______ fallacy Out of Home, but in the Mind Parody is a sign of success Party people Permission Playtime Politics Professionalism second Relationships Render unto Caesar Repair and age Repetition and syncopation Retinal / non-retinal Rituals and routine Scoping Semantic infiltration Signals Skepticism Social Responsibility Standards Strategy Tag, you're it Take me home Talk to the gatekeepers Taste the rainbow Tension Thinking over wisdom Time Touchpoints Values Valuation Viruses and variants War Language Weakest link What if your logo was a drum pattern? What is the product? World-building You are not a brand Zany, cute and informative
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