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Universal Principles of Storytelling for Designers provides essential storytelling techniques to elevate design projects, making them engaging and memorable.

Produktbeschreibung
Universal Principles of Storytelling for Designers provides essential storytelling techniques to elevate design projects, making them engaging and memorable.
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Autorenporträt
Lyle Sandler is an interdisciplinary designer, innovator, and anthropologist. He assists organizations, corporate leaders, and governments in designing products, services, and experiences that drive new forms of value in anticipation of future human needs. He is currently the Chief Design Officer at Aon Corporation, overseeing the design of products and services across all business units. Lyle is exploring innovative techniques that enable humans to efficiently interact with large volumes of data, including the creation of non-language, multi-sensory, progressive storytelling. He resides in Morganville, New Jersey, where he continues to inspire designers through his writing and teaching.