Concept mapping and retrospective stimulated recall techniques provided rich insights into university teachers' pedagogical beliefs and beliefs about technology and how they enacted these within the constraints of their disciplinary and pedagogical contexts. This in-depth qualitative study helps to understand the translation process and the challenges university teachers face when reconciling their beliefs with their technology practices. Affordance theories offered an accommodating view of how teachers make decisions about their practices with reference to their beliefs and their whole teaching and disciplinary context. Those teachers with sophisticated and coherent belief systems could translate their pedagogical beliefs more easily into technology-rich learning environments. However, a one-size-fits-all technology solution can be limiting for different disciplinary and pedagogical visions. The findings have important implications for academic development and teacher education related to technology integration.