Unleash Your Hidden Weapons of Mass Promotion: 7 Easy to Launch Secrets Designed to Explode Your Income ... Starting Today! - Gassin, Larry
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Businesses face a never-ending hunt for a steadily growing stream of new customers and income. If the best place to hide something is in plain sight, successful business owners are opening their eyes to find much of their best marketing resources - even some of their most powerful assets and tools - were always right there in front of them and completely within their reach and control. In this book you'll learn: -3 common marketing minefields to avoid so your prospects and clients aren't waiting to be swept away by your competitors -Multiple ways to keep customers from commoditizing your…mehr

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Produktbeschreibung
Businesses face a never-ending hunt for a steadily growing stream of new customers and income. If the best place to hide something is in plain sight, successful business owners are opening their eyes to find much of their best marketing resources - even some of their most powerful assets and tools - were always right there in front of them and completely within their reach and control. In this book you'll learn: -3 common marketing minefields to avoid so your prospects and clients aren't waiting to be swept away by your competitors -Multiple ways to keep customers from commoditizing your products and services, so you can escape the trap of being price- shopped! -How to 10X your clients' loyalty and make competitors irrelevant -Strategies to uncover exactly what your customers want, and will gladly pay for, and how to convert them "from passively satisfied to being your excited raving word-of-mouth marketing machine!" -Simple customizable action steps for each easy to launch secret ...and much more!
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Autorenporträt
Larry Gassin is a peak-performance coach and success strategist with more than twenty years experience as a business and leadership coach advisor working with executives, entrepreneurs and high performance individuals. He is a founding member of the International Association of Coaches, a charter member of Coachville, and an original member of IMPACT - International Membership of Professional Advisors Coaches and Trainers. As a C.P.A. he started his own firm and successfully competed against national and regional firms to win clients. While at the largest of the "Big 8" firms, he was selected as one of eleven members nationally to develop the firm's litigation consulting practice and was heavily involved in historic litigation matters including U.S. v. IBM and U.S. v. ABC, CBS Networks. Larry also has in-depth entrepreneurial experience as the President and CEO of an energy systems technologies company he founded that has done business with resorts, hotels, restaurants, major shopping malls, hospitals, apartment complexes, manufacturing facilities and homeowners across the nation. Specific clients have included Marriott, Embassy Suites, Doubletree hotels, Shadow Mountain Resort and Racquet Club, South Coast Plaza shopping mall, Texaco/Shell, Penhall Diamond and Citadel National Management Company, among others. He addressed an international conference of world leaders on combating human trafficking and slavery; has written articles; been interviewed in magazines and on TV;; spent many years coaching youth soccer teams, greatly enjoying seeing those youth thrilled to win several league and divisional championship titles. He also spent 5 years as an ecclesiastic leader with a congregation of almost 500 while operating his businesses and along with his wife, raising their 4 children, who he enjoys as among the most well-rounded and awesome people he knows.