Seth Godin, Malcolm Gladwell

Unleashing the Ideavirus

Stop Marketing at People! Turn Your Ideas Into Epidemics by Helping Your Customers Do the Marketing Thing for You.

• Broschiertes Buch

Produktbeschreibung

Godin's bold and provocative manifesto for marketing in the 21st century is now available in paperback--with a new Afterword--as he shows how to turn ideas into epidemics by helping your customers do the marketing for you.

Produktdetails

• Verlag: HYPERION
• Seitenzahl: 234
• Erscheinungstermin: 10. Oktober 2001
• Englisch
• Abmessung: 191mm x 167mm x 15mm
• Gewicht: 222g
• ISBN-13: 9780786887170
• ISBN-10: 0786887176
• Artikelnr.: 21495031

Autorenporträt

SETH GODIN is a bestselling author, entrepreneur and agent of change. His book Permission Marketing was an Amazon.com Top 100 bestseller for a year, a Fortune Best Business Book and it spent four months on the Business Week bestseller list. It also appeared on The New York Times business book bestseller list. He lives in Westchester County, New York.