Unobtrusive Measures - Webb, Eugene J.; Campbell, Donald T.; Swartz, Richard D.
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Thirty-five years ago, the four authors of this book addressed the problem of validity in social science research. This revised edition builds on the earlier version's drive to justify novel techniques of survey and archival research. Richly illustrated throughout, the purpose of this book is to authorize and motivate ingenuity in obtaining information. The authors combine very different methods so that research results can withstand the `threats to validity' which so frequently invalidate single-measure, conventional research.

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Produktbeschreibung
Thirty-five years ago, the four authors of this book addressed the problem of validity in social science research. This revised edition builds on the earlier version's drive to justify novel techniques of survey and archival research. Richly illustrated throughout, the purpose of this book is to authorize and motivate ingenuity in obtaining information. The authors combine very different methods so that research results can withstand the `threats to validity' which so frequently invalidate single-measure, conventional research.
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Autorenporträt
During his more than 25 years at the university¿s Business School, he studied organizations and the nature of the relationships among employees as well as the nature of competition among corporations. He played an early role in bringing the methods of behavioral psychology into the curriculum of business schools.