Tom Hopkins

Unthinkable

The Culture and Politics of Getting Innovation Wrong
Herausgeber: Dawson, Paul

• Broschiertes Buch

Produktbeschreibung

Unthinkable shows you why most companies get innovation wrong.

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Produktdetails

• Verlag: Morgan James Publishing
• Seitenzahl: 178
• Erscheinungstermin: 4. August 2015
• Englisch
• Abmessung: 216mm x 140mm x 10mm
• Gewicht: 232g
• ISBN-13: 9781630474836
• ISBN-10: 1630474835
• Artikelnr.: 42027613

Autorenporträt

Tom Hopkins is a digital, creative, and design business leader, holding senior positions in many of the world¿s most influential companies. While writing Unthinkable, he was principal consultant at Fluxx, a product and service innovation company in London. Hopkins now serves as product innovation director for Experian Consumer Services.

Inhaltsangabe

Foreword Acknowledgments Chapter 1 Introduction Chapter 2 When a Revolution
is Required Chapter 3 Myth and Magic Chapter 4 Innovation Today Chapter 5
Driving Forces Chapter 6 What Makes Products Successful? Chapter 7 Making
the Unthinkable Thinkable Chapter 8 Running an Innovation Process Chapter 9
Tomorrow References