Unveiling Insights: A Journey through Marketing Research - Molnár, László;Gasimzada, Laman
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This book is a masterfully crafted guide that seamlessly navigates the intricate landscape of marketing research. From foundational concepts to advanced methodologies, the book strikes a perfect balance between depth and accessibility. It empowers both novices and seasoned professionals with the tools and insights necessary for navigating the multifaceted world of marketing research. Whether you're a student, professional, or entrepreneur, this invaluable resource equips you to uncover the secrets within data, inviting you to embrace the transformative power of informed decision-making.

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Produktbeschreibung
This book is a masterfully crafted guide that seamlessly navigates the intricate landscape of marketing research. From foundational concepts to advanced methodologies, the book strikes a perfect balance between depth and accessibility. It empowers both novices and seasoned professionals with the tools and insights necessary for navigating the multifaceted world of marketing research. Whether you're a student, professional, or entrepreneur, this invaluable resource equips you to uncover the secrets within data, inviting you to embrace the transformative power of informed decision-making.
Autorenporträt
Dr. László Molnár has been teaching marketing research and market analysis at the University of Miskolc (Hungary) for nearly two decades at undergraduate, master and PhD level.Laman Gasimzada has been teaching marketing research to MBA students at the University of Miskolc for several years. She is currently studying for a PhD.