Up in Smoke - DeLuca, Vincent
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Up in Smoke: The Rise and Fall of Canada's Cannabis Industry - Unveiling the $131 Billion Boom and Bust Canada made history by legalizing cannabis, igniting a frenzy that promised to revolutionize the economy, redefine social norms, and turn everyday investors into millionaires overnight. But what started as a green gold rush quickly spiraled into one of the most dramatic financial collapses of the decade. Up in Smoke takes you deep inside the heart of Canada's $131-billion cannabis experiment-where ambition clashed with reality, fortunes were made and lost, and the industry's biggest players…mehr

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Up in Smoke: The Rise and Fall of Canada's Cannabis Industry - Unveiling the $131 Billion Boom and Bust Canada made history by legalizing cannabis, igniting a frenzy that promised to revolutionize the economy, redefine social norms, and turn everyday investors into millionaires overnight. But what started as a green gold rush quickly spiraled into one of the most dramatic financial collapses of the decade. Up in Smoke takes you deep inside the heart of Canada's $131-billion cannabis experiment-where ambition clashed with reality, fortunes were made and lost, and the industry's biggest players faced a reckoning they never saw coming. From the visionary entrepreneurs who rode the wave to the policymakers who championed it, this book unveils the untold stories of high-risk deals, boardroom battles, and the shocking missteps that turned dreams into dust. Follow the meteoric rise of Canopy Growth, helmed by Bruce Linton, who transformed a humble startup into a global empire worth billions-only to see it unravel with breathtaking speed. Meet the ambitious politicians, savvy investors, and underground pioneers who believed in the green revolution, only to watch their aspirations crumble under the weight of regulatory red tape, corporate greed, and market oversaturation. Up in Smoke exposes the hidden forces behind the collapse-bribery scandals during the COVID-19 crisis, flawed government strategies, and the cultural shift that threatened the very foundation of the industry. With insider interviews, behind-the-scenes accounts, and a sharp analysis of the market's biggest winners and losers, this book provides a front-row seat to the biggest cannabis spectacle the world has ever seen. Equal parts cautionary tale and insightful exploration, Up in Smoke is the definitive account of how Canada's cannabis empire rose to unimaginable heights-only to come crashing down. Whether you're an industry insider, an investor, or simply curious about the hype that once gripped a nation, this book delivers an eye-opening look at a dream that went up in smoke.
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