Upcycled Fashion E-business in the UK - Balashanmugham, Kirthana
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Sustainability, a key topic in UK, with growing demand by consumers for products made from materials that respect the environment. Leather, although an organic material is not considered to be sustainable as the processing of it causes harm to the environment,particularly in countries such as India. Here, the flourishing Indian leather industry generates high levels of waste that frequently ends in landfill. Fashion design plays an important role in shaping market demand and addressing levels of waste through improved design and generating awareness within consumers. However, few designers…mehr

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Produktbeschreibung
Sustainability, a key topic in UK, with growing demand by consumers for products made from materials that respect the environment. Leather, although an organic material is not considered to be sustainable as the processing of it causes harm to the environment,particularly in countries such as India. Here, the flourishing Indian leather industry generates high levels of waste that frequently ends in landfill. Fashion design plays an important role in shaping market demand and addressing levels of waste through improved design and generating awareness within consumers. However, few designers have tackled this topic of 'waste' Indian leather. Therefore this practice-based study has investigated how waste leather can be 'upcycled' to create a new fashion accessories brand.
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Autorenporträt
Kirthana Balashanmugham é Designer na Frendi Fashions Pvt. Ltd com experiência anterior como Gestor de Design Criativo. Recebeu o seu Mestrado em Gestão de Design para as Indústrias da Moda no London College of Fashion, UAL. Está prestes a lançar a sua marca 'Revery' que se centra em acessórios de couro.