Kniga predlagaet wsestoronnee issledowanie äkonomicheskih aspektow, formiruüschih global'nye biznes-operacii. Ohwatywaq takie wazhnye temy, kak globalizaciq, teoriq mezhdunarodnoj torgowli, politicheskaq sreda mezhdunarodnogo biznesa, prqmye inostrannye inwesticii (PII), regional'naq äkonomicheskaq integraciq, global'nye rynki kapitala i strategii organizacii mezhdunarodnyh delowyh predpriqtij, äta kniga daet chitatelqm glubokoe ponimanie äkonomicheskih sil, dwizhuschih mezhdunarodnoj torgowlej. Kniga, soderzhaschaq kak teoreticheskie, tak i prakticheskie swedeniq, sluzhit zhiznenno wazhnym istochnikom informacii dlq studentow, uchenyh i praktikow, orientiruüschihsq w slozhnostqh global'nogo rynka.