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The Dutch Urban Area Development (UAD) practice finds itself in a new era full of challenges and opportunities. Urban development projects are struggling to achieve successes. New revenue models, like the Urban Development Trust (UDT), have been discussed rather extensively by many academics & practitioners. Nonetheless, remarkably little theoretical & empirical knowledge is available about how UDTs work and what the effects of UDTs are on their overall business model. This research provides an answer to the following research question: 'To what extent will the revenue model Urban Development Trust be able to facilitate the business model for successful urban development projects?