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This book presents the handling of returned goods from a different perspective. The book compares forward logistics operations with reverse logistics operations.It is noted that Reverse logistics is not the opposite of profitable forward logistics.There are many complexities that are associated with reverse logistics operations that are addressed in this book. Design of warehouse, utilisation of transportation resources and allocation of human resource for handling returned goods are some factors that push the retailers to focus on forward logistics.Handling of returned goods costs $ 862 billion in USA. In Europe along with business needs an important driving force behind the implementation of reverse logistics operations is Government legislation. It is noted that in the book that if the urban retailers want to assure long-term profitability from their logistics operations then they cannot ignore logistics operations as part of their business strategy.