Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. The URGE digital music store was a short-lived online music distribution service run by MTV Networks. URGE was integrated into Windows Media Player 11. URGE was opened on May 17, 2006. Downloaded files come with restrictions on their use, enforced by Windows Media DRM, Microsoft''s digital rights management. URGE features the music programming of MTV, CMT, and VH1 and provides editorial content for the online music service. URGE currently charges 99 Ct. a track, or $9.95/month for a subscription. An optional $14.95/month to-go subscription is available for those with PlaysForSure devices. As of May 2008, URGE is not compatible with Microsoft''s Zune or Apple''s iPod, although the first-generation Zune Marketplace was based on URGE, and had many similarities.