Use of Quality Tools in Marketing Actions
Case study in a shopping centre
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Ally quality tools to improve indicators in any area of the company is a great challenge for the teams. This work shows that, in a simple way, with low cost actions, the results of the enterprise can be improved. Engineering shows us that all its concepts, theories, formulas, plans and forecasts can be applied to the marketing area, which is of paramount importance for business development. I hope you enjoy.
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