Table of contents:
Part 1 Mapping the terrain: visual communication design - a working profile; discipline and interdiscipline; the audience; the designer; design, meaning, order and freedom; summary. Part 2 Design methods: the Quantifiable And The Human Dimension; The Insufficiency of Semiotics; some markers in the field; the visualization of strategies; sorting requirements; the question of validity in data collection, Zoe Strickler. Part 3 Targeting communications: creating a background; profile of
This text presents the important contribution that visual communication design can make to society, beyond its usual commercial applications. It identifies successful socially orientated projects, demonstrating the human and economic benefits that
Part 1 Mapping the terrain: visual communication design - a working profile; discipline and interdiscipline; the audience; the designer; design, meaning, order and freedom; summary. Part 2 Design methods: the Quantifiable And The Human Dimension; The Insufficiency of Semiotics; some markers in the field; the visualization of strategies; sorting requirements; the question of validity in data collection, Zoe Strickler. Part 3 Targeting communications: creating a background; profile of
This text presents the important contribution that visual communication design can make to society, beyond its usual commercial applications. It identifies successful socially orientated projects, demonstrating the human and economic benefits that