Choose and use the right research method, analyze the resulting data, and make effective use of the findings, with this practical and straightforward guide to user research.
Choose and use the right research method, analyze the resulting data, and make effective use of the findings, with this practical and straightforward guide to user research.
Dr Stephanie Marsh is one of the UK's leading UX research professionals, and is currently Head of User Research and Analysis at UK Government Digital Service. She was previously the Head of Digital Strategy for the UK Ministry of Defence and a user research consultant for Bunnyfoot (one of the UK's foremost user research consultancy provider, with clients including BBC, Arsenal, easyJet, Boden and Oxfam).
Inhaltsangabe
The Fundamentals What Good Research Looks Like; Getting the Right Participants; Ethical Considerations; Asking the Right Kind of Questions; Understanding the Importance of Observation What People Say and What People Do are Two Different Things; Behaviour vs. Opinion;What Research You Need to Do Depends on What Situation Do You Find Yourself In; Identify Research Situations; Identify the Method(s) to Use; How to Analyse and Share the Result; Overview of Individual Research Methods; When and Where to Conduct this Kind of Research; The Time Required to Prepare and Run the Research; How to Prepare for the Research; How to Do the Research and Gather the Data;What to Do with All That Data; Overview of the Analysis and Sharing Methods; When and Where to Use these Methods; How to Use Them Effectively
The Fundamentals What Good Research Looks Like; Getting the Right Participants; Ethical Considerations; Asking the Right Kind of Questions; Understanding the Importance of Observation What People Say and What People Do are Two Different Things; Behaviour vs. Opinion;What Research You Need to Do Depends on What Situation Do You Find Yourself In; Identify Research Situations; Identify the Method(s) to Use; How to Analyse and Share the Result; Overview of Individual Research Methods; When and Where to Conduct this Kind of Research; The Time Required to Prepare and Run the Research; How to Prepare for the Research; How to Do the Research and Gather the Data;What to Do with All That Data; Overview of the Analysis and Sharing Methods; When and Where to Use these Methods; How to Use Them Effectively
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