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Put the consumer back into the heart of your campaigns with this bestselling guide to user experience and research, offering practical and straightforward advice on the most up-to-date research methods.
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Put the consumer back into the heart of your campaigns with this bestselling guide to user experience and research, offering practical and straightforward advice on the most up-to-date research methods.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Produktdetails
- Produktdetails
- Verlag: Kogan Page
- 2nd edition
- Seitenzahl: 344
- Erscheinungstermin: 22. Februar 2022
- Englisch
- Abmessung: 234mm x 156mm x 27mm
- Gewicht: 662g
- ISBN-13: 9781398603608
- ISBN-10: 1398603600
- Artikelnr.: 61960569
- Herstellerkennzeichnung
- Libri GmbH
- Europaallee 1
- 36244 Bad Hersfeld
- gpsr@libri.de
- Verlag: Kogan Page
- 2nd edition
- Seitenzahl: 344
- Erscheinungstermin: 22. Februar 2022
- Englisch
- Abmessung: 234mm x 156mm x 27mm
- Gewicht: 662g
- ISBN-13: 9781398603608
- ISBN-10: 1398603600
- Artikelnr.: 61960569
- Herstellerkennzeichnung
- Libri GmbH
- Europaallee 1
- 36244 Bad Hersfeld
- gpsr@libri.de
Stephanie Marsh
Chapter
01: Introduction: Why is user research so important? Section
ONE: The fundamentals: What good research looks like Chapter
02: Planning your user research Chapter
03: Best practice in user research: Who, what, why and how Chapter
04: Getting the legal and ethical stuff right Chapter
05: Setting up for success Chapter
06: Managing user research logistics: agencies, facilities and contracts Section
TWO: Selecting and using user research methods Chapter
07: Usability testing: observing people doing things Chapter
08: Content testing: what do people think your content means? Chapter
09: Card sorting: understanding how people group and relate things Chapter
10: Surveys: how to gauge a widespread user response Chapter
11: User interviews: understanding people's experience through talking to them Chapter
12: Diary studies: how to capture user research data over time Chapter
13: Information architecture validation through tree testing: does the structure of your information work for your users? Chapter
14: Ethnography: Observing how people behave in the real world Chapter
15: Contextual inquiry: Interviewing people in their own environment Chapter
16: A/B Testing: A technique to compare different options Chapter
17: Getting the best out of stakeholder workshops Chapter
18: Guerrilla research: Running fast
paced research in the real world Chapter
19: How to combine user research methodologies Section
THREE: Analyzing user research data Chapter
20: Content analysis: understanding your qualitative data Chapter
21: Identifying themes through affinity diagramming Chapter
22: Thematic analysis: Going beyond initial analysis Chapter
23: Agile analysis Chapter
24: Analysing usability data and cataloguing issues and needs Chapter
25: Analysing data to create personas to communicate user characteristics and behaviour Chapter
26: Analysing data to create mental models: visualizing how users think and identify opportunities Chapter
27: Turning findings into insights Section
FOUR: UX storytelling: Communicating your findings Chapter
28: Making recommendations: How to make your research findings actionable Chapter
29: Creating executive summaries and detailed reports to present results Chapter
30: Using video playback to present your research results Chapter
31: Using journey and experience maps to visualize user research data Chapter
32: Using scenarios and storyboards to represent the user journey Chapter
33: Using infographics to translate numerical and statistical data Chapter
34: How to recommend changes to visual, interaction and information design Chapter
35: Conclusion
01: Introduction: Why is user research so important? Section
ONE: The fundamentals: What good research looks like Chapter
02: Planning your user research Chapter
03: Best practice in user research: Who, what, why and how Chapter
04: Getting the legal and ethical stuff right Chapter
05: Setting up for success Chapter
06: Managing user research logistics: agencies, facilities and contracts Section
TWO: Selecting and using user research methods Chapter
07: Usability testing: observing people doing things Chapter
08: Content testing: what do people think your content means? Chapter
09: Card sorting: understanding how people group and relate things Chapter
10: Surveys: how to gauge a widespread user response Chapter
11: User interviews: understanding people's experience through talking to them Chapter
12: Diary studies: how to capture user research data over time Chapter
13: Information architecture validation through tree testing: does the structure of your information work for your users? Chapter
14: Ethnography: Observing how people behave in the real world Chapter
15: Contextual inquiry: Interviewing people in their own environment Chapter
16: A/B Testing: A technique to compare different options Chapter
17: Getting the best out of stakeholder workshops Chapter
18: Guerrilla research: Running fast
paced research in the real world Chapter
19: How to combine user research methodologies Section
THREE: Analyzing user research data Chapter
20: Content analysis: understanding your qualitative data Chapter
21: Identifying themes through affinity diagramming Chapter
22: Thematic analysis: Going beyond initial analysis Chapter
23: Agile analysis Chapter
24: Analysing usability data and cataloguing issues and needs Chapter
25: Analysing data to create personas to communicate user characteristics and behaviour Chapter
26: Analysing data to create mental models: visualizing how users think and identify opportunities Chapter
27: Turning findings into insights Section
FOUR: UX storytelling: Communicating your findings Chapter
28: Making recommendations: How to make your research findings actionable Chapter
29: Creating executive summaries and detailed reports to present results Chapter
30: Using video playback to present your research results Chapter
31: Using journey and experience maps to visualize user research data Chapter
32: Using scenarios and storyboards to represent the user journey Chapter
33: Using infographics to translate numerical and statistical data Chapter
34: How to recommend changes to visual, interaction and information design Chapter
35: Conclusion
- Chapter - 01: Introduction: Why is user research so important?
- Section - ONE: The fundamentals: What good research looks like
- Chapter - 02: Planning your user research
- Chapter - 03: Best practice in user research: Who, what, why and how
- Chapter - 04: Getting the legal and ethical stuff right
- Chapter - 05: Setting up for success
- Chapter - 06: Managing user research logistics: agencies, facilities and contracts
- Section - TWO: Selecting and using user research methods
- Chapter - 07: Usability testing: observing people doing things
- Chapter - 08: Content testing: what do people think your content means?
- Chapter - 09: Card sorting: understanding how people group and relate things
- Chapter - 10: Surveys: how to gauge a widespread user response
- Chapter - 11: User interviews: understanding people's experience through talking to them
- Chapter - 12: Diary studies: how to capture user research data over time
- Chapter - 13: Information architecture validation through tree testing: does the structure of your information work for your users?
- Chapter - 14: Ethnography: Observing how people behave in the real world
- Chapter - 15: Contextual inquiry: Interviewing people in their own environment
- Chapter - 16: A/B Testing: A technique to compare different options
- Chapter - 17: Getting the best out of stakeholder workshops
- Chapter - 18: Guerrilla research: Running fast-paced research in the real world
- Chapter - 19: How to combine user research methodologies
- Section - THREE: Analyzing user research data
- Chapter - 20: Content analysis: understanding your qualitative data
- Chapter - 21: Identifying themes through affinity diagramming
- Chapter - 22: Thematic analysis: Going beyond initial analysis
- Chapter - 23: Agile analysis
- Chapter - 24: Analysing usability data and cataloguing issues and needs
- Chapter - 25: Analysing data to create personas to communicate user characteristics and behaviour
- Chapter - 26: Analysing data to create mental models: visualizing how users think and identify opportunities
- Chapter - 27: Turning findings into insights
- Section - FOUR: UX storytelling: Communicating your findings
- Chapter - 28: Making recommendations: How to make your research findings actionable
- Chapter - 29: Creating executive summaries and detailed reports to present results
- Chapter - 30: Using video playback to present your research results
- Chapter - 31: Using journey and experience maps to visualize user research data
- Chapter - 32: Using scenarios and storyboards to represent the user journey
- Chapter - 33: Using infographics to translate numerical and statistical data
- Chapter - 34: How to recommend changes to visual, interaction and information design
- Chapter - 35: Conclusion
Chapter
01: Introduction: Why is user research so important? Section
ONE: The fundamentals: What good research looks like Chapter
02: Planning your user research Chapter
03: Best practice in user research: Who, what, why and how Chapter
04: Getting the legal and ethical stuff right Chapter
05: Setting up for success Chapter
06: Managing user research logistics: agencies, facilities and contracts Section
TWO: Selecting and using user research methods Chapter
07: Usability testing: observing people doing things Chapter
08: Content testing: what do people think your content means? Chapter
09: Card sorting: understanding how people group and relate things Chapter
10: Surveys: how to gauge a widespread user response Chapter
11: User interviews: understanding people's experience through talking to them Chapter
12: Diary studies: how to capture user research data over time Chapter
13: Information architecture validation through tree testing: does the structure of your information work for your users? Chapter
14: Ethnography: Observing how people behave in the real world Chapter
15: Contextual inquiry: Interviewing people in their own environment Chapter
16: A/B Testing: A technique to compare different options Chapter
17: Getting the best out of stakeholder workshops Chapter
18: Guerrilla research: Running fast
paced research in the real world Chapter
19: How to combine user research methodologies Section
THREE: Analyzing user research data Chapter
20: Content analysis: understanding your qualitative data Chapter
21: Identifying themes through affinity diagramming Chapter
22: Thematic analysis: Going beyond initial analysis Chapter
23: Agile analysis Chapter
24: Analysing usability data and cataloguing issues and needs Chapter
25: Analysing data to create personas to communicate user characteristics and behaviour Chapter
26: Analysing data to create mental models: visualizing how users think and identify opportunities Chapter
27: Turning findings into insights Section
FOUR: UX storytelling: Communicating your findings Chapter
28: Making recommendations: How to make your research findings actionable Chapter
29: Creating executive summaries and detailed reports to present results Chapter
30: Using video playback to present your research results Chapter
31: Using journey and experience maps to visualize user research data Chapter
32: Using scenarios and storyboards to represent the user journey Chapter
33: Using infographics to translate numerical and statistical data Chapter
34: How to recommend changes to visual, interaction and information design Chapter
35: Conclusion
01: Introduction: Why is user research so important? Section
ONE: The fundamentals: What good research looks like Chapter
02: Planning your user research Chapter
03: Best practice in user research: Who, what, why and how Chapter
04: Getting the legal and ethical stuff right Chapter
05: Setting up for success Chapter
06: Managing user research logistics: agencies, facilities and contracts Section
TWO: Selecting and using user research methods Chapter
07: Usability testing: observing people doing things Chapter
08: Content testing: what do people think your content means? Chapter
09: Card sorting: understanding how people group and relate things Chapter
10: Surveys: how to gauge a widespread user response Chapter
11: User interviews: understanding people's experience through talking to them Chapter
12: Diary studies: how to capture user research data over time Chapter
13: Information architecture validation through tree testing: does the structure of your information work for your users? Chapter
14: Ethnography: Observing how people behave in the real world Chapter
15: Contextual inquiry: Interviewing people in their own environment Chapter
16: A/B Testing: A technique to compare different options Chapter
17: Getting the best out of stakeholder workshops Chapter
18: Guerrilla research: Running fast
paced research in the real world Chapter
19: How to combine user research methodologies Section
THREE: Analyzing user research data Chapter
20: Content analysis: understanding your qualitative data Chapter
21: Identifying themes through affinity diagramming Chapter
22: Thematic analysis: Going beyond initial analysis Chapter
23: Agile analysis Chapter
24: Analysing usability data and cataloguing issues and needs Chapter
25: Analysing data to create personas to communicate user characteristics and behaviour Chapter
26: Analysing data to create mental models: visualizing how users think and identify opportunities Chapter
27: Turning findings into insights Section
FOUR: UX storytelling: Communicating your findings Chapter
28: Making recommendations: How to make your research findings actionable Chapter
29: Creating executive summaries and detailed reports to present results Chapter
30: Using video playback to present your research results Chapter
31: Using journey and experience maps to visualize user research data Chapter
32: Using scenarios and storyboards to represent the user journey Chapter
33: Using infographics to translate numerical and statistical data Chapter
34: How to recommend changes to visual, interaction and information design Chapter
35: Conclusion
- Chapter - 01: Introduction: Why is user research so important?
- Section - ONE: The fundamentals: What good research looks like
- Chapter - 02: Planning your user research
- Chapter - 03: Best practice in user research: Who, what, why and how
- Chapter - 04: Getting the legal and ethical stuff right
- Chapter - 05: Setting up for success
- Chapter - 06: Managing user research logistics: agencies, facilities and contracts
- Section - TWO: Selecting and using user research methods
- Chapter - 07: Usability testing: observing people doing things
- Chapter - 08: Content testing: what do people think your content means?
- Chapter - 09: Card sorting: understanding how people group and relate things
- Chapter - 10: Surveys: how to gauge a widespread user response
- Chapter - 11: User interviews: understanding people's experience through talking to them
- Chapter - 12: Diary studies: how to capture user research data over time
- Chapter - 13: Information architecture validation through tree testing: does the structure of your information work for your users?
- Chapter - 14: Ethnography: Observing how people behave in the real world
- Chapter - 15: Contextual inquiry: Interviewing people in their own environment
- Chapter - 16: A/B Testing: A technique to compare different options
- Chapter - 17: Getting the best out of stakeholder workshops
- Chapter - 18: Guerrilla research: Running fast-paced research in the real world
- Chapter - 19: How to combine user research methodologies
- Section - THREE: Analyzing user research data
- Chapter - 20: Content analysis: understanding your qualitative data
- Chapter - 21: Identifying themes through affinity diagramming
- Chapter - 22: Thematic analysis: Going beyond initial analysis
- Chapter - 23: Agile analysis
- Chapter - 24: Analysing usability data and cataloguing issues and needs
- Chapter - 25: Analysing data to create personas to communicate user characteristics and behaviour
- Chapter - 26: Analysing data to create mental models: visualizing how users think and identify opportunities
- Chapter - 27: Turning findings into insights
- Section - FOUR: UX storytelling: Communicating your findings
- Chapter - 28: Making recommendations: How to make your research findings actionable
- Chapter - 29: Creating executive summaries and detailed reports to present results
- Chapter - 30: Using video playback to present your research results
- Chapter - 31: Using journey and experience maps to visualize user research data
- Chapter - 32: Using scenarios and storyboards to represent the user journey
- Chapter - 33: Using infographics to translate numerical and statistical data
- Chapter - 34: How to recommend changes to visual, interaction and information design
- Chapter - 35: Conclusion
"This book offers a comprehensive overview of how to be a great user researcher and explains exactly how to plan, run and debrief impactful user research. This new edition is right up to date with modern research needs for ethical data handling, and operationalising research. An essential handbook for new and experienced researchers to keep by their side!" Steve Bromley, Principal User Researcher at Reach PLC and author of Building User Research Teams and How To Be A Games User Researcher