Uses of Blogs
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Uses of Blogs brings together scholars and practitioners from a wide range of fields to offer a broad spectrum of perspectives on current and emerging uses of blogs. Blogging is rapidly developing into a mainstream activity for Internet users, but beyond the popular headlines, there has been very little serious research done on their actual application in specific, everyday contexts. One reason for this is that the variety of styles of blogging - news blogs and political commentary blogs, marketing blogs, corporate dark blogs, fictional blogs, educational blogs, to name just a few - make it…mehr

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Produktbeschreibung
Uses of Blogs brings together scholars and practitioners from a wide range of fields to offer a broad spectrum of perspectives on current and emerging uses of blogs. Blogging is rapidly developing into a mainstream activity for Internet users, but beyond the popular headlines, there has been very little serious research done on their actual application in specific, everyday contexts. One reason for this is that the variety of styles of blogging - news blogs and political commentary blogs, marketing blogs, corporate dark blogs, fictional blogs, educational blogs, to name just a few - make it difficult to generalize and to imagine how blogs might be used in particular environments. This pathbreaking new book demonstrates the application of blogs and blogging in the full range of industrial and social contexts.
Autorenporträt
The Editors: Axel Bruns teaches in the Creative Industries Faculty at Queensland University of Technology in Brisbane, Australia. He is the author of Gatewatching: Collaborative Online News Production (Peter Lang, 2005) and general editor of M/C ¿ Media and Culture (www.media-culture.org.au). Joanne Jacobs is Project Manager at the Australasian Cooperative Research Centre for Interaction Design as well as a private information and communications technology consultant. She is also Lecturer in the MBA program at the Brisbane Graduate School of Business at Queensland University of Technology.
Rezensionen
«This is a broad, but deep look at the social, political, business, and academic effects that blogging is having on our society. Highly recommended! » (Robert Scoble, Corporate Blogger, Microsoft Corporation)
«We blog, therefore we are players in our own future. Jacobs and Bruns have provided an exciting and useful map to the practices, ethics, and potentials of this most encouraging Internet phenomenon. Highly recommended.» (Pat Kane, Consultant, Singer, Activist, and Author, 'The Play Ethic')