Presents a cutting edge, strategic framework to help marketers capably and confidently integrate artificial intelligence into unparalleled marketing practice.
Presents a cutting edge, strategic framework to help marketers capably and confidently integrate artificial intelligence into unparalleled marketing practice.
Katie King is CEO of AI in Business, a firm that specializes in AI consultancy and training. With over 30 years' experience, she has advised many of the world's leading brands and business leaders, including Richard Branson/Virgin, o2, Orange and Accenture. Based in Kent, UK, she is a member of the UK Government All-Party Parliamentary Group (APPG) task force for the enterprise adoption of AI and an Editorial Board Member of the journal AI and Ethics. A regular international keynote speaker, she has also delivered TEDx talks and is a frequent commentator on BBC TV and radio.
Inhaltsangabe
Chapter 01: The AI wake up call The strategic transition of marketing; Chapter 02: The personalization paradox Global appetite for AI and the changing customer journey; Chapter 03: Transformational marketing and AI in tourism A glimpse at the Asia Pacific region; Chapter 04: Transformational marketing and AI in Europe Case studies from telecoms, banking and built environment; Chapter 05: Transformational marketing and AI in North America Case studies from banking and retail; Chapter 06: Transformational marketing and AI in technology and venture capital With a special focus on the Middle East; Chapter 07: Framework for success Democratization of AI; Chapter 08: The new marketing paradigm Reinventing the role of marketing, ethics and transparency; Chapter 09: The future of marketing has arrived AI's wider impact on education, policy and politics
Chapter 01: The AI wake up call The strategic transition of marketing; Chapter 02: The personalization paradox Global appetite for AI and the changing customer journey; Chapter 03: Transformational marketing and AI in tourism A glimpse at the Asia Pacific region; Chapter 04: Transformational marketing and AI in Europe Case studies from telecoms, banking and built environment; Chapter 05: Transformational marketing and AI in North America Case studies from banking and retail; Chapter 06: Transformational marketing and AI in technology and venture capital With a special focus on the Middle East; Chapter 07: Framework for success Democratization of AI; Chapter 08: The new marketing paradigm Reinventing the role of marketing, ethics and transparency; Chapter 09: The future of marketing has arrived AI's wider impact on education, policy and politics
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