Presents a cutting edge, strategic framework to help marketers capably and confidently integrate artificial intelligence into unparalleled marketing practice.
Presents a cutting edge, strategic framework to help marketers capably and confidently integrate artificial intelligence into unparalleled marketing practice.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Katie King is a CEO and Business Transformation consultant with over 28 years' experience. She has advised many of the world's leading brands and business leaders, including Richard Branson, o2, Orange, Accenture, PA Consulting, Arsenal Football Club and Harrods. King has delivered numerous TEDx talks and is a frequent commentator on BBC TV and radio, and is a regular speaker on the international conference circuit.
Inhaltsangabe
Chapter 01: The AI wake up call The strategic transition of marketing; Chapter 02: The personalization paradox Global appetite for AI and the changing customer journey; Chapter 03: Transformational marketing and AI in tourism A glimpse at the Asia Pacific region; Chapter 04: Transformational marketing and AI in Europe Case studies from telecoms, banking and built environment; Chapter 05: Transformational marketing and AI in North America Case studies from banking and retail; Chapter 06: Transformational marketing and AI in technology and venture capital With a special focus on the Middle East; Chapter 07: Framework for success Democratization of AI; Chapter 08: The new marketing paradigm Reinventing the role of marketing, ethics and transparency; Chapter 09: The future of marketing has arrived AI's wider impact on education, policy and politics
Chapter 01: The AI wake up call The strategic transition of marketing; Chapter 02: The personalization paradox Global appetite for AI and the changing customer journey; Chapter 03: Transformational marketing and AI in tourism A glimpse at the Asia Pacific region; Chapter 04: Transformational marketing and AI in Europe Case studies from telecoms, banking and built environment; Chapter 05: Transformational marketing and AI in North America Case studies from banking and retail; Chapter 06: Transformational marketing and AI in technology and venture capital With a special focus on the Middle East; Chapter 07: Framework for success Democratization of AI; Chapter 08: The new marketing paradigm Reinventing the role of marketing, ethics and transparency; Chapter 09: The future of marketing has arrived AI's wider impact on education, policy and politics
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