Using Biometrics in Customer Relationship Management
Applications and Implications for Customers and Companies
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Increasingly, companies are turning to biometrics tohelp them meet the challenge of retaining profitable,long-term customers. By using physiological orbehavioural characteristics such as face geometry,voice, fingerprints and irises, customers can verifytheir identities for purposes ranging from paymentsto bonus point systems.This book examines the role that biometrics currentlyplays in Customer Relationship Management as well aspossible future uses and ramifications (for example,data privacy issues), from both the customer s andthe company s perspective. In addition to a review ofbiometric met...
Increasingly, companies are turning to biometrics to
help them meet the challenge of retaining profitable,
long-term customers. By using physiological or
behavioural characteristics such as face geometry,
voice, fingerprints and irises, customers can verify
their identities for purposes ranging from payments
to bonus point systems.
This book examines the role that biometrics currently
plays in Customer Relationship Management as well as
possible future uses and ramifications (for example,
data privacy issues), from both the customer s and
the company s perspective. In addition to a review of
biometric methods, standards and tools, it includes a
checklist for consumers considering enrolling their
biometric information in a CRM program and also
recommendations for companies who may wish to
implement biometrics.
Iris recognition programs at selected airport
automated border controls, a Point of Sale
fingerprint payment system and a season ticket face
recognition application are examined in detail.
help them meet the challenge of retaining profitable,
long-term customers. By using physiological or
behavioural characteristics such as face geometry,
voice, fingerprints and irises, customers can verify
their identities for purposes ranging from payments
to bonus point systems.
This book examines the role that biometrics currently
plays in Customer Relationship Management as well as
possible future uses and ramifications (for example,
data privacy issues), from both the customer s and
the company s perspective. In addition to a review of
biometric methods, standards and tools, it includes a
checklist for consumers considering enrolling their
biometric information in a CRM program and also
recommendations for companies who may wish to
implement biometrics.
Iris recognition programs at selected airport
automated border controls, a Point of Sale
fingerprint payment system and a season ticket face
recognition application are examined in detail.
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