Alexandra Bohnet

Using Biometrics in Customer Relationship Management

Applications and Implications for Customers and Companies

• Broschiertes Buch

Produktbeschreibung

Increasingly, companies are turning to biometrics to
help them meet the challenge of retaining profitable,
long-term customers. By using physiological or
behavioural characteristics such as face geometry,
voice, fingerprints and irises, customers can verify
their identities for purposes ranging from payments
to bonus point systems.
This book examines the role that biometrics currently
plays in Customer Relationship Management as well as
possible future uses and ramifications (for example,
data privacy issues), from both the customer s and
the company s perspective. In addition to a review of
biometric methods, standards and tools, it includes a
checklist for consumers considering enrolling their
biometric information in a CRM program and also
recommendations for companies who may wish to
implement biometrics.
Iris recognition programs at selected airport
automated border controls, a Point of Sale
fingerprint payment system and a season ticket face
recognition application are examined in detail.

Produktdetails

• Verlag: VDM Verlag Dr. Müller
• Seitenzahl: 176
• Englisch
• Gewicht: 252g
• ISBN-13: 9783639001303
• ISBN-10: 3639001303
• Artikelnr.: 25709888

Autorenporträt

Alexandra Bohnet, MSc in Information Management, University of
Koblenz, Germany, continues to be fascinated by methods of
identifying humans and is currently working on a PhD about Radio
Frequency ID. Originally from Canada, her diverse background
includes organizing the faculty s summer school and giving
seminars for the Mannheim Business School.