Rachel Lawes

Using Semiotics in Retail

Leverage Consumer Insight to Engage Shoppers and Boost Sales

• Gebundenes Buch

Produktbeschreibung

Boost sales, increase brand recognition and create engaging shopper experiences with this practical guide to applying semiotic insights to both online and in-store retail.

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Produktdetails

• Verlag: Kogan Page
• Seitenzahl: 296
• Erscheinungstermin: 22. Februar 2022
• Englisch
• Abmessung: 234mm x 156mm x 24mm
• Gewicht: 594g
• ISBN-13: 9781398603844
• ISBN-10: 1398603848
• Artikelnr.: 61957713

Autorenporträt

Rachel Lawes

Inhaltsangabe

Section
PART ONE: Case studies
semiotics in real
world retail; Chapter
01: Semiotics will change your career in retail or retail marketing; Chapter
02: How Unilever uses semiotics; Section
PART TWO: The present day; Chapter
03: Desire; Chapter
04: 'Premium, natural, sensational!' How to create meaning; Chapter
05: Shopper needs and behaviour; Chapter
06: Shopping and identity; Section
PART THREE: The future; Chapter
07: The future of business; Chapter
08: The future of consumers; Chapter
09: The future of retail; Chapter
10: The future of everything; Section
PART FOUR: You can do semiotics
tools for retailers; Chapter
11: Fast answers to everyday questions; Chapter
12: Tools for thinking
how to generate ideas using semiotics; Chapter
13: Acknowledgements;