Dr Rachel Lawes

Using Semiotics in Retail

Leverage Consumer Insight to Engage Shoppers and Boost Sales

• Broschiertes Buch

Produktbeschreibung

Boost sales, increase brand recognition and create engaging shopper experiences with this practical guide to applying semiotic insights to both online and in-store retail.

Produktdetails

• Verlag: Kogan Page
• Artikelnr. des Verlages: 13824
• Seitenzahl: 296
• Erscheinungstermin: 3. Februar 2022
• Englisch
• Abmessung: 236mm x 157mm x 22mm
• Gewicht: 458g
• ISBN-13: 9781398603820
• ISBN-10: 1398603821
• Artikelnr.: 61963621

Autorenporträt

Rachel Lawes

Inhaltsangabe

• Section - PART ONE: Case studies - semiotics in real-world retail;
• • Chapter - 01: Semiotics will change your career in retail or retail marketing;
  • Chapter - 02: How Unilever uses semiotics;
• Section - PART TWO: The present day;
• • Chapter - 03: Desire;
  • Chapter - 04: 'Premium, natural, sensational!' How to create meaning;
  • Chapter - 05: Shopper needs and behaviour;
  • Chapter - 06: Shopping and identity;
• Section - PART THREE: The future;
• • Chapter - 07: The future of business;
  • Chapter - 08: The future of consumers;
  • Chapter - 09: The future of retail;
  • Chapter - 10: The future of everything;
• Section - PART FOUR: You can do semiotics - tools for retailers;
• • Chapter - 11: Fast answers to everyday questions;
  • Chapter - 12: Tools for thinking - how to generate ideas using semiotics;
  • Chapter - 13: Acknowledgements;

Rezensionen

"An essential guide for retailers and marketers looking to leverage the competitive advantage that comes from gaining a deeper understanding of customers and how they see your brand. Rachel Lawes provides some great insights, backed up by examples from her work with brands from across the globe and provides a toolkit that allows you to apply the principles to your role right away." Gareth Lloyd, Head of Marketing, Pricing, Morrison Supermarkets